Senior Marketing & Brand Specialist

Job status:
Active

About This Job

At Shireburn Software, we believe great businesses are built by great people. We’re looking for a Senior Marketing and Brand Specialist who is passionate about genuine storytelling behind the 'Why' and knows how to engage our audience - in every way. In this senior role, you will help shape the growth and digital presence of one of Malta's most established, leading business technology brands. We're looking for a creative and commercially minded marketer who loves turning ideas into campaigns, content into conversations, and data into better decisions.  

What you'll be doing

Bring our brand and campaigns to life:

  • Shape product messaging and value propositions
  • Create engaging content across web, email, social media and sales collateral
  • Develop customer stories, case studies and campaign assets
  • Ensure every touchpoint reflects a clear and consistent brand voice

Plan and deliver digital marketing campaigns:

  • Execute integrated campaigns across Meta, Google and LinkedIn
  • Build landing pages and optimise conversion journeys
  • Improve campaign performance through testing, reporting and data insights
  • Support lead generation, customer engagement and business growth

Grow our digital presence:

  • Own the social media calendar and content strategy
  • Collaborate with design to create engaging visual assets
  • Optimise website content and user journeys
  • Apply SEO and conversion best practices to maximise impact

Create memorable experiences:

  • Support webinars, events and industry exhibitions from planning through execution
  • Coordinate suppliers, marketing materials and promotional campaigns
  • Measure engagement and business impact

Work closely with the business:

You'll partner with Growth, Sales, Product and Design teams to deliver campaigns that are creative, commercially focused and aligned with business priorities. You'll have the opportunity to take ownership, bring new ideas to the table and see your work translate into real results.

Essential Skills and Experience

  • Around 5+ years' experience in B2B marketing, digital marketing or communications
  • Strong copywriting and storytelling skills
  • Experience planning and executing integrated marketing campaigns
  • Hands-on experience with Meta, Google and LinkedIn advertising
  • Good understanding of website optimisation and conversion principles
  • Comfortable analysing campaign performance and using data to improve results
  • Confident managing multiple projects in a fast-moving environment
  • Event marketing or basic video/content creation experience is a plus

Could this be you?

  • You enjoy combining strategy with execution
  • Like taking ownership and making things happen
  • Love experimenting, learning and improving
  • Have a commercial mindset and care about measurable results
  • Work collaboratively and bring positive energy to the team

This is a hands-on role for someone who enjoys variety and ownership. You'll work across brand, digital marketing, content, social media, demand generation and events, helping us connect with businesses through clear messaging and measurable marketing initiatives. If you're a natural at writing compelling copy, launching a paid campaign, briefing a designer and analysing campaign performance, we'd love to meet you!

Job details

Malta
Full-time
Onsite

Employee benefits

Life insurance
Professional training
Health insurance
Wellness programs
Flexible working hours
Employee discounts
Home office set-up allowance
Travel allowance
Motor breakdown service cover
Yearly eye-test
Loyalty leave

Language requirements

English - Native or bilingual proficiency (Required)

Maltese - Native or bilingual proficiency (Advantage)

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